BASED IN Baghdad,
IRAQ
Available ALL AROUNd
worldwidE
Graphic Designer + Visual Content Creator
01
//Approach
Three Phases
//Approach
Three Phases
I am Zaid Bassim, a graphic designer and visual content creator based in Baghdad, Iraq.
I develop visual ideas for campaigns and identities, then adapt them for social design, motion, and video.
01
02
03
Understand the Brief
Define the audience, message and format first. For CRAFFT’s refrigerator film the brief was durability, so the story spans years instead of listing features.
Build the Visual System
Fix characters, locations and branding before production: character sheets, master kitchens and one consistent look across every shot.
Produce Across Formats
Adapt one idea into a film, a cover, vertical reels and social designs, each made for where it will be seen.
Understand the Brief
Define the audience, message and format first. For CRAFFT’s refrigerator film the brief was durability, so the story spans years instead of listing features.
Build the Visual System
Fix characters, locations and branding before production: character sheets, master kitchens and one consistent look across every shot.
Produce Across Formats
Adapt one idea into a film, a cover, vertical reels and social designs, each made for where it will be seen.
Understand the Brief
Define the audience, message and format first. For CRAFFT’s refrigerator film the brief was durability, so the story spans years instead of listing features.
Build the Visual System
Fix characters, locations and branding before production: character sheets, master kitchens and one consistent look across every shot.
Produce Across Formats
Adapt one idea into a film, a cover, vertical reels and social designs, each made for where it will be seen.
02
//Portfolio
STILL + MOTION
//Portfolio
STILL + MOTION
SELECTED
WORK
Campaign, identity, and video work built around a clear idea and its final use.
03
//Who Am I
Since 2021
//Who Am I
Since 2021
More About
zaid
More About
zaid
I’M A SENIOR GRAPHIC DESIGNER AND VISUAL CONTENT CREATOR BASED IN BAGHDAD.
NEARLY FIVE YEARS BUILDING ADVERTISING CAMPAIGNS, BRAND IDENTITIES, AND SOCIAL, PRINT, MOTION AND VIDEO CONTENT.
I work from the first idea through the final output, balancing visual direction with the demands of each format.
At CRAFFT, I create campaigns and visual content across design and video. I also work on brand identities and campaigns for independent clients.
04
//Services
DESIGN + MOTION
//Services
DESIGN + MOTION
VISUAL
PRACTICE
Campaigns, identities, social content, motion, and video — developed as connected visual work.
Advertising Campaigns
Concept development, art direction, execution
Brand Identity
Logos, visual systems, guidelines
Social Media Design
Posts, stories, carousels, campaigns
Video and Motion Production
Filming, editing, motion graphics
AI-Assisted Visual Production
Prompt development, image and video generation
Photography
Product, campaign and lifestyle shoots
Advertising Campaigns
Concept development, art direction, execution
Brand Identity
Logos, visual systems, guidelines
Social Media Design
Posts, stories, carousels, campaigns
Video and Motion Production
Filming, editing, motion graphics
AI-Assisted Visual Production
Prompt development, image and video generation
Photography
Product, campaign and lifestyle shoots
05
//Vision
Since 2021
//Vision
Since 2021
A Baghdad-based senior graphic designer and visual content creator, specializing in helping brands turn their ideas into impactful campaigns, identities, and visual content.
07
//Experience
2021 — Present
//Experience
2021 — Present
EXPERIENCE
CRAFFT (full-time)
Content Creator & Graphic Designer
2022 — Present
Develop campaign, social and product visuals at CRAFFT, with video and motion work for digital channels. My role spans concept, design, editing and delivery in collaboration with the marketing team.
CRAFFT (full-time)
Content Creator & Graphic Designer
2022 — Present
Develop campaign, social and product visuals at CRAFFT, with video and motion work for digital channels. My role spans concept, design, editing and delivery in collaboration with the marketing team.
Independent (part-time)
Freelance Graphic Designer
2023 — Present
Brand identity and campaign design for Lovents, Murad Restaurant, Miswak, and Apex Rise, including logos, visual systems, and social and print content.
Independent (part-time)
Freelance Graphic Designer
2023 — Present
Brand identity and campaign design for Lovents, Murad Restaurant, Miswak, and Apex Rise, including logos, visual systems, and social and print content.
Al-Zahra Group
Graphic Designer
2025 — 2026
Campaign and social media design for Beit Halab, Samawar, and Halab Balcony, including a full Ramadan 2026 visual identity delivered as print-ready artwork.
Al-Zahra Group
Graphic Designer
2025 — 2026
Campaign and social media design for Beit Halab, Samawar, and Halab Balcony, including a full Ramadan 2026 visual identity delivered as print-ready artwork.
Pumpkin Agency (part-time)
Graphic Designer
2023 — 2024
Branding and social media for clinics and brands. Designed the Riyam Clinic logo and visual direction along with brochures and print materials.
Pumpkin Agency (part-time)
Graphic Designer
2023 — 2024
Branding and social media for clinics and brands. Designed the Riyam Clinic logo and visual direction along with brochures and print materials.
Digital Development Center
Graphic Designer
2022
Social media, news graphics, brochures, and website visuals. Delivered two practical Photoshop and Illustrator training courses.
MEEM Media
Graphic Designer
2021 — 2022
Designed digital menus, QR-based materials and social content for restaurant clients, and built customized Bitrix24 restaurant pages.
08
//Education
Background
//Education
Background
EDUCATION
UNIVERSITY OF BAGHDAD
B.Sc. Mechanical Engineering
2015 – 2019
College of Engineering, University of Baghdad. An engineering background that shaped how I approach structure, systems and precision in visual work.
UNIVERSITY OF BAGHDAD
B.Sc. Mechanical Engineering
2015 – 2019
College of Engineering, University of Baghdad. An engineering background that shaped how I approach structure, systems and precision in visual work.
09
//Pricing
Best Plans
//Pricing
Best Plans
BIG OR SMALL?
i HAVE A PLAN.
Asked Question
010
//Stack
Tools & Skills
//Stack
Tools & Skills
Stack & Tools
Photoshop
Image editing & compositing
95%
Retouching, compositing, and social and print artwork.
Photoshop
Image editing & compositing
95%
Retouching, compositing, and social and print artwork.
Illustrator
Vector & brand identity
95%
Logos, vector systems, and full brand identity work.
Illustrator
Vector & brand identity
95%
Logos, vector systems, and full brand identity work.
Premiere Pro
Video editing
92%
Editing commercial video and social cuts end to end.
Premiere Pro
Video editing
92%
Editing commercial video and social cuts end to end.
AI Tools
AI-assisted production
90%
AI-assisted production for concepts, visuals, and video.
AI Tools
AI-assisted production
90%
AI-assisted production for concepts, visuals, and video.
09
//Prompts
Writing
012
//FAQ
Concerns
Frequently
Asked Questions
01
What do I need to get started?
02
What kind of customization is available?
03
How easy is it to edit for beginners?
04
Let me know more about moneyback guarantee?
05
Do I need to know how to code?
06
What will I get after purchasing the template?
012
//FAQ
Concerns
Frequently
Asked Questions
01
What do I need to get started?
02
What kind of customization is available?
03
How easy is it to edit for beginners?
04
Let me know more about moneyback guarantee?
05
Do I need to know how to code?
06
What will I get after purchasing the template?
//FAQ
Concerns
Frequently
Asked Question
What do I need to get started?
What kind of customization is available?
How easy is it to edit for beginners?
Let me know more about moneyback guarantee?
Do I need to know how to code?
What will I get after purchasing the template?
012
//FAQ
Concerns
Frequently
Asked Questions
01
What do I need to get started?
02
What kind of customization is available?
03
How easy is it to edit for beginners?
04
Let me know more about moneyback guarantee?
05
Do I need to know how to code?
06
What will I get after purchasing the template?
Let'S WORK
TOGETHER
BASED IN Baghdad,
IRAQ
Graphic Designer
+ Content Creator
I AM A SENIOR GRAPHIC DESIGNER AND VISUAL CONTENT CREATOR.
I BUILD ADVERTISING CAMPAIGNS, BRAND IDENTITIES, AND SOCIAL,
PRINT, MOTION AND VIDEO CONTENT.
Let'S WORK
TOGETHER
BASED IN Baghdad,
IRAQ
Graphic Designer
+ Content Creator
I AM A SENIOR GRAPHIC DESIGNER AND VISUAL CONTENT CREATOR.
I BUILD ADVERTISING CAMPAIGNS, BRAND IDENTITIES, AND SOCIAL,
PRINT, MOTION AND VIDEO CONTENT.
Let'S WORK
TOGETHER
I AM A SENIOR GRAPHIC DESIGNER AND VISUAL CONTENT CREATOR. I BUILD ADVERTISING CAMPAIGNS, BRAND IDENTITIES, AND SOCIAL, PRINT, MOTION AND VIDEO CONTENT.
Let'S WORK
TOGETHER
BASED IN Baghdad,
IRAQ
Graphic Designer
+ Content Creator