More Design & Campaigns
Selected social campaigns and product design, grouped by the idea behind each series.
01 / Shadow Campaign
A shared concept developed with CRAFFT’s marketing team, connecting home appliances with everyday human moments through shadows. I executed the three visuals in Adobe Photoshop without generative AI. The series was published on social media.
Concept: CRAFFT Marketing Team · Design & Photoshop execution: Zaid Bassim.
Rest & comfort
Family moments
Everyday living
02 / Home Appliances Campaign
I conceived and designed this campaign to introduce CRAFFT’s home appliances through everyday use scenarios. AI-assisted image generation helped create the supporting imagery; I developed the visual direction, layouts and typography. Product introductions and feature-focused designs carry the same approach across the series.
Concept & visual design: Zaid Bassim · Supporting imagery: AI-assisted generation.
Hand Blender
The opening design presents the product and attachments together. The following visuals show the blending, whisking and chopping attachments in use, keeping each function easy to identify.
Product introduction
Blending attachment
Whisk attachment
Chopper attachment
Electric Blender
A kitchen setting introduces the product, followed by closer views of the blades and controls. The sequence moves from the complete appliance to the details that distinguish its functions.
Product introduction
Blade detail
Controls in use
Tower Fan
A dark product-led opening is followed by home and workspace scenes. Airflow is represented visually, while the changing settings give each design a distinct everyday context.
Product introduction
Airflow visual
Bedroom setting
Nursery setting
Workspace setting
03 / Occasions & Celebrations
Selected CRAFFT designs and an Eid greeting film, spanning Eid celebrations, the Hijri New Year, Mother’s Day, Labour Day and Iraqi Victory Day. Typography, symbolic imagery and everyday scenes give each occasion its own visual treatment.
Selected work: Zaid Bassim.
Mother’s Day
Labour Day / Appreciation
Eid al-Fitr / Family moments
Hijri New Year
Eid al-Adha
Labour Day / City transformation
Eid al-Fitr / Night celebration
Iraqi Victory Day
Eid al-Fitr / Greeting Film
A moving-image greeting for CRAFFT, presented alongside the occasion designs.
Explore more CRAFFT work
See the selected campaign films and promotional work in the main CRAFFT project.
View case study