Beit Halab

The campaign line, “⁧رمضان يجمعنا.. وبيت حلب يكمل اللمّة⁩” (Ramadan brings us together, and Beit Halab completes the gathering), places the restaurant at the shared iftar table.

One visual language of copper dishes, traditional carpet patterns and gold calligraphy carries the line from the table to the street and onto social media.

The placemat for the iftar service, the square Ramadan box for orders, and the two-page magazine spread. The lid carries the full key visual with the branches, the delivery number and a QR code; a carpet-pattern band runs around its sides.

The in-store flex in the dining room and the large vertical outdoor flex.

Content for the whole month: the daily dua story, the Ramadan greeting, the daily iftar meal and riddles for the followers.

I designed the campaign across print, packaging, outdoor and social formats, and used AI tools to edit and refine the food imagery. The food photography is not my work. The restaurant scenes are AI-generated mockups; the designs are placed into them unchanged.